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Copyright 2011 Promoting Matters
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Mobile Marketing
52% of Google searches last year were done on that little guy to the left. Well, not
ALL on THAT little guy, but you know what I mean. And that number is
skyrocketing. Over 100 million You Tube views on mobile devices daily.
Ok, so what does that mean to me, a small business? Only the world.
We're more mobile than ever, our time is more and more constrained and we need
to do three things at once. So of course our cell phones are doing more for us.
Don't fret . . . this actually offers your business many great opportunities. And, more importantly,
requires very little buck for a big bang.
There are three pieces to Mobile Marketing:
Mobile Website
Text Marketing
Pay Per Click Mobile Ad Campaigns
Mobile Websites
What is a Mobile Website and why do I need it?
Heck, I barely got my regular website up. Now I have to do this?
Yeah, it does seem this whole 'mobile' thing just erupted, and, in
fact it just kinda did. Blame the iphone. It brought an whole new
dimension to your cell phone. And you know it, because you use
yours the same way . . . you do Google searches, check game
scores, stock market, et al. But, what happens when you want to
look at a company's webpage? It's ugly. It's frustrating. Did you
know one of the most searched items is a company's business
hours? Try to find that quickly on a regular website with you
phone.
But, if your company is the one with a mobile website, through
magic I don't pretend to understand, the internet(s) knows to
direct a person on a mobile device to your mobile website where
your new (or old) customer can quickly find the information they
need, smile, and come to your business. Isn't that neat??? Did I
mention that 52% of all Google searches last year were on mobile
devices? What direction do you think that number is going?
Ok, so what's the good news?
Mobile Websites are simpler than regular websites. They need to be to work properly. The
good news for you is that they are less expensive to create. The better news is it is one of
our favorite things to do. Click here to contact us for a conversation.
Pay-Per-Click Mobile Ad Campaign
This is truly exciting, burgeoning territory. Unlike text marketing, you which markets to
your existing customer base, you also want to grow that base. PPC mobile marketing is
powerful because it can be turned on and off at any time, can run only a certain times of
the day, and can be very geographic specific. Knowing that
Text Marketing
Text Marketing is probably one of the most exciting developments in businsses
promotion to happen since the printing press. 97% of text messages are opened, as
opposed to email, direct mail, or blast advertising.
Text marketing is pinpoint . . . because only your cusomters will join you. It is absolute
real time. Slow day? Send a text to your customer/client base with a special today only
deal and watch customer pour in.
This is a powerful marketing component. Learn more here.